Karen Rushe, Author at Stonehouse Homes

Posted on 5th July 2022

8 Ways to Work with your Estate Agent for the Best Results

So, you’ve picked out your estate agent to help sell your home, but what’s the next step? While for the most part the baton is now with the agent, who’s responsible for keeping the progress of the sale on track, there are still some things you can do to achieve the very best desired outcome when selling your house.

Try looking at it this way: you and your estate agent are now a team. You’re on the same side and are both equally motivated to secure the right sale. In light of that, it’s best to make sure you’re aligned on exactly what you want to achieve over the next weeks or months.

Still not sure where you stand or what your next steps should be? Not to worry, we understand! That’s why we’ve collated 8 useful pointers which take you from that initial estate agent meeting through to obtaining the right offer.

Be clear on your timeline

Before you do anything else, make sure you and your agent are aligned on your expectations from the outset. Ask questions and iron out any queries you have, as well as giving an indication of how quickly you’re looking to move – whether you’re aiming for a specific timeframe or you’re happy to hold on a little longer for a more generous buyer. This will really help your agent organise and prioritise your requirements.

Stay updated

Working with your estate agent requires communication on both parts, so keeping in close contact is paramount. Let your agent know how regularly you’d like to be updated on the sale’s progress along the way. For consistent, general updates, we suggest every seven to ten days, but we also recommend aiming for a couple of days after every viewing to gather the potential buyer’s feedback.

Act on feedback

Potential buyers tend to be honest and forthcoming with their opinions on a house, especially after a viewing. So, while there will be positive feedback, there may also be some criticism. If this happens, try not to be disheartened and instead let your estate agent know that you’re open to all kinds of feedback so you can use it to your advantage. You may notice common themes in the feedback you receive, which will help you decipher what you can do to improve your home for the next viewing. For instance, the buyer may suggest that the décor is a little tired or that certain areas need some TLC. Be prepared to dedicate some time to these updates, potentially with a fresh lick of paint or a weekend of DIY fixing – you can rest assured that it will make all the difference on your next viewing.

Decide on a marketing strategy

Give your estate agent a steer when it comes to where you want your home to be advertised to potential buyers. You’ll likely want a ‘for sale’ sign up, but aside from that, decide on whether you want your house advertised in the local press and stipulate how many times you want it to be shown if so. Give an indication of approximately how long you’d like your house to appear in the estate agent’s window and provide some direction as to which online portals you want to see your home shown on.

Approve the marketing

Your agent will likely have a list of marketing details for you to approve, all of which should highlight the qualities your home has to offer. They will be used to market your house and will likely be the first place potential buyers will read about your home. So, while the estate agent will have thoroughly checked through this information, you also want to make sure nothing has been missed in the description.

Showcase your home’s best angles

Alongside the marketing description, the images of your house should be a top priority, too. To help the photographer capture the best shots possible, try to give your home a thorough tidy before they arrive, move the likes of bins and parked vehicles out of shot for the day, and if you can, switch on accent and mood lighting to create an ambient atmosphere.

Once the house is in shape, add a few stylish touches with fresh flower bouquets in vases, and complete the dining table with your favourite place settings – this will really enhance the lifestyle photography and give viewers a chance to envisage themselves in the space. Try to maintain this look for viewings so potential buyers can fall in love with your home on their visit, too.

Try to be flexible with house viewings

Of course, the more viewings your estate agent can book in, the more offers you’re likely to get. It’s a well-known fact that weekends are when most people are free to view a property, and it gives potential buyers enough time to mull over what they’ve seen and make an offer on Monday morning. Viewers are also more likely to be looking at several houses over a weekend with the aim of making an instant comparison, so it’s best that your home is scheduled in at this time too rather than on a weekday, where it may not remain fresh in their mind.

Carefully consider your offers

Lastly, remember that most of the offers you get will be negotiable, even on occasions when they might seem a little low. Usually, most buyers will get in touch again with a better counteroffer if the first is politely declined, so try not to be too quick to dismiss an offer from a potentially committed buyer.

Do you want to know more about how you and your estate agent can work together? Or do you have general questions about marketing your home? Either way, feel free to reach out to our team, who are always more than happy to help. Simply contact us by phone on 01772 252136 or send us an email at info@stonehousehomes.co.uk and we’ll get straight back to you.

Posted on 6th June 2022

How to use creative photography

Nine times out of ten, where is the first place a potential buyer will see your home? You guessed it – in a photograph! Whether it be online through a laptop screen or mobile phone, or on the street in an estate agent’s shop window, that small viewing frame should be treated as the place to showcase all the best angles of your home and have people longing for the lifestyle they see at the end of the lens.

This, of course, applies to any house marketing photography. But with a high-value home, that features plenty of space and unique aspects, going above and beyond standard imagery will really set your house apart. And that’s where our expertise is on hand to help!

Differentiating your house from the rest of the market with creative and considered expert photography is our speciality. So, we’ve collated our best ideas for how to showcase your home in – quite literally – the best light!

Prep the space

Any professional photographer knows that before the shutter clicks, there’s an element of house preparation required – and this involves a little help from the homeowner. So, to provide the photographer with a clean slate on which to work their magic, make sure the house is spick and span, both inside and out. In your outdoor area, clear any vehicles and bins out of shot for the day, use a bit of elbow grease on the windows to get them sparkling, and make sure the lawn is mowed and any weeds are removed.

Next, turn your attention to the inside of your house. After tidying the rooms, consider giving lacklustre walls and any worn-out furniture a fresh lick of paint. Studies show that decorating can make all the difference in the eyes of a potential buyer and will add up to 5% more to your home’s value. This is definitely something that a top-quality camera will highlight on screen too, so you can be sure it’s well worth going that extra mile.

Set the scene

Subtle styling and expert photography go hand in hand, especially when it comes to lifestyle imagery. Considered style choices will help to establish that emotional connection between the house and a potential buyer, enabling a thoughtfully framed lifestyle shot to provide a welcoming feel and give people a chance to truly envisage themselves in the space.

So, once the house is prepped, you and the photographer can work together to add a few stylish touches to really give your home a lived-in – but carefully curated – look. Bring colour to the kitchen with fruit-filled bowls, set the dining table with your best crockery, hang fresh neatly folded towels in the bathroom, place fresh blooms in coordinating vases onto sideboards, and cosy up the bedroom with luxurious woven throws and scatter cushions. These style-savvy touches will highlight the real potential of your home in imagery and give it a well-loved feel. For outdoor specific styling advice, visit our garden blog.

Get the light right

Cold or clinical lighting is something to avoid when it comes to home photography, especially with a sizeable one that might look unwelcoming as a result. So, making sure the mood of the rooms are set to warm and inviting is key. This atmosphere can be achieved with photos taken on a dry day at around dusk to cast a naturally soft and calming glow.

However, we know relying on the weather – especially British weather – isn’t an ideal option! So, you’ll be pleased to know that this isn’t the only way to capture the warm and welcoming look. Today’s post-production technology is your friend in this scenario. With a combination of accent and ambient lighting switched on around your home as well as an arsenal of subtle sepia-tinted filters, professional photographers can easily craft that sought-after early evening glow.

Capture the scale

Framing a shot to reveal the true size of your home is crucial when it comes to giving an accurate depiction of the space – and there are a few clever hacks to capture it. A whizz with full-frame cameras and an ability to experiment with varying perspectives, an expert photographer will have all the necessary equipment to hand to ensure large rooms and outdoor spaces give viewers a real representation of your home’s footprint.

Showing where your house is situated in its surroundings is also a great way to indicate the true length and breadth of your home. So, if you live on a hilltop with plenty of countryside around, or you want to show the size of your garden by highlighting boundary hedges and fences, then elevated photography, perhaps with the help of a drone or aerial mast, is another useful route to take.

Framing shots from a higher perspective will give scale and dimension to your house and highlight your proximity to stunning views or local Amenities that may otherwise not be realised. In the eyes of a potential buyer, elevated photography can take a modest cottage to a rural marvel, or a humble townhouse to the heart of a historic centre.

Show the local area

Location, location, location – we can’t emphasise this enough! When investing in a new home, most people aren’t only interested in the house itself, but also in the place that surrounds it – and rightly so.

Showcasing snapshots of the local area, whether it be well-known landmarks, a quaint nearby shop, pet-friendly parks, walking trails, or picturesque views, now is the time to bring all of these aspects together and paint a picture of what life could be like living in your home.

Would you like to find out more about the specialised photography services we offer? Or are you searching for more advice on how to prepare your home to go on the market? Whatever your query is, we’re here to help! We’re but a call or email away – simply contact us by phone on 01772 252136 or send us an email at info@stonehousehomes.co.uk and a member of our friendly team will be on hand to guide you.

Posted on 8th May 2022

Style Your Garden to Sell in 6 Easy Steps

What does your garden mean to you? For us, it can be summarised in three simple words: entertainment, enjoyment and peace. With it being such a pleasurable, versatile space, it’s no wonder several studies show that it’s within the top three priorities for a potential buyer. Surrounding your house at both front and back, it’s a large area that requires just as much pre-viewing preparation as any room inside – and that’s where we’re here to help!

Tidying the garden is one thing, but styling it is another – it’s the finishing touches you add to the space with considered layouts and accessories that will take it to the next level. So, after you’ve trimmed the hedges and pressure-washed the patio, the fun can truly begin! By bringing a flourish of style to the garden, you’ll be surpassing the viewer’s expectations, showing them the true potential of the space.

Read on for 6 tested tips that will finesse your garden with a dose of charming style.

Frame the front door

The first area viewers will see when they arrive is the front door, so it’s worth thinking about the inviting impression you want to create. After refreshing old letterboxes, handles and knockers, consider defining a pathway to the door with flanks of flower beds or potted plants interspersed with post lights.

When it comes to the doorway or porch, draw the eye by framing it with hanging baskets and climbing plants. Alternatively, use candle-filled lanterns of varying sizes either side of the door – mix these in groups of three for visual appeal.

Get in the zone

Before you start accessorising the back garden, we suggest dividing it into different areas that are suited for particular purposes. Not only will this make your space feel bigger, but it will also be more organised, allowing you to show the garden in its best light.

A few cleverly positioned dining and seating areas will help to subtly delineate your garden and enable potential buyers to envisage themselves in the space. Define the centre of the main entertainment area with a weatherproof rug, and use comfy furniture to outline the borders. For a balance of cosy and sophisticated style, use a glass-topped table and cushioned dining chairs made from natural-looking materials such as all-weather wicker or Lloyd Loom.

If space allows, channel relaxation in another corner of the garden with an outdoor sofa or swing chair and a timber coffee table. To complete the snug look and feel, add a gas or electric heater.

Light the way

Come rain or shine, illuminating your outdoor space with thoughtfully chosen lighting that looks just as good in the daytime as it does at night will add warmth and style. Consider the theme of your interior, and expand this into the garden. A set of bronze- and copper-toned fixtures will give an aged, antique look that’s in keeping with period houses and cottages, whereas matt black and silvered patinas will coordinate with the contemporary feel of a modern home.

If you have a decking area, consider installing recessed floor lighting – for house viewings during darker months, this it will add an uplifting glow to the space. Alternatively, intertwine streams of festoon lights around an awning, hang them along the eaves of a shed or car port, or wrap them around a tree or two to enhance the relaxed atmosphere.

Play with mirrors

An outdoor mirror or two is ideal for bouncing light around the garden and, if you position them in a clever way, they can also make the space feel bigger. When placing a mirror outside, consider what you want it to reflect. Fixing it against a fence or wall to reflect flowers and foliage is much preferrable to a view of trailing drainpipes!

Think about the shape and size of the mirror, too. Going large will have the most impact, so when it comes to oversized mirrors, add one to your seating area to bounce light and reflect your table styling skills. Whether your garden style errs on the classic or modern side, a Crittall window mirror will suit the space. Give an arch-shaped one pride of place in an elegant countryside garden, or use a straight-framed square version in a more contemporary area.

Lift the space with colour

When it comes to nature, feel free to play around with colour to make your garden feel cheerful and inviting. For easy decorating, bring in container plants – they work especially well on a paved area or courtyard space where colour might be lacking. And if the flowers aren’t in bloom yet, then you can still add bright hues in the form of plant pots and baskets grouped together in coordinating colours.

For quaint, older houses, a fast-growing climber such as wisteria or clematis set against a wall or fence will give your space a real ‘wow’ factor. Or for a modern home, use trailing plants housed in hanging baskets to create a living wall of foliage for a more minimal approach. Wooden or galvanised metal step ladders are also a creative way to make a fun floral display.

If you have any bare patches among your flower beds, then now is the time to fill them. Bring in a selection of easy-to-maintain perennials that look good all year round such as hellebore, libertia, liriope muscari and cranesbill.

Keep it low-key

Remember, you don’t need to go OTT with styling or make it appear high maintenance. Keep it depersonalised by opting for furnishings that highlight texture over pattern and, unless it’s in the form of flowers or plants, accessorise with calm, neutral colours so you don’t overwhelm the space.

Keen for more tips on how to style your garden? Or do you need other advice on how to prepare your home ready to go on the market? Either way, we’d love to hear from you! Simply call us for a chat on 01772 252136 or send us an email at info@stonehousehomes.co.uk. No matter what your question is, we’re always more than happy to help.

Posted on 5th April 2022

Sell your home at Easter for a Summer Move

Spring is a wonderful time to sell a home – the buds are budding, gardens are springing into life, and a little bit of sunshine makes everyone’s home look better. Plus, buyers have traditionally always started home searching in the spring, and the property portals tell us this is still the case today.

If you’re thinking of selling your home, or your home is on the market right now, you may have some questions about how to make your move a success. Here are some of the questions we get asked at this time of year by our clients at Stonehouse Homes:

“My house has been on the market since wintertime – now my garden is flowering, should I get new photographs taken?”

Winter garden photos can look a little, well, sad. Bare trees and shrubs, bare earth and leaf-covered, muddy lawns can all be a bit off-putting to buyers. So when your garden starts coming back to life, it’s a really good idea to get some fresh and colourful images taken to showcase it to buyers. At Stonehouse Homes we offer new foliage images free of charge to our clients, to make sure their images online are always current and as attractive as possible. Why not ask your agent if they can do likewise?

“If I get an offer now, when should I expect to be moved by?”

Nationwide, the current time from accepting an offer to handing over the keys is around 12 weeks, but this can vary hugely depending on your buyer’s position, finance needed, any complications with your sale and much more. If you have a straightforward sale, no chain and your buyer doesn’t need a mortgage, then you should be moved by the summer, or around 10 weeks. Any complications or chain delays can more than double this, so ask an expert about your specific situation. We’re always happy to offer our advice on timescales and what to expect. Just give us a call on 01772 252136 and let’s have a chat.

“I don’t know how I’m going to keep my house tidy during the Easter holidays! Should I take a break from the market?”

We feel your pain! Selling a house with children off school is never an easy task, but there are some things you can do to help make your viewings successful and stress-free:

Encourage (bribe) your children to tidy up and keep tidy. Daily inspections with reward stickers for younger children and cash for older teens usually does the trick.
Keep the children out of the house as much as possible, so your home stays tidier!
Takeaways or eating out if you have an imminent viewing booked will save you having to clean your kitchen.
Resist the urge to do ‘messy’ playtime with the kids if you have viewings arranged – no finger painting, Play-doh or baking!
Make sure you’re out of the house for viewings, so you don’t feel stressed – being under pressure to have perfectly-behaved children will not result in an enjoyable viewing, for you or your buyers!
If you have a real house-full and really would rather not have to cope with viewings during the school holidays, tell your agent. They’ll be understanding if you want to take a break from the market until the kids go back to school.

“I’m thinking about moving home – is now a good time?”

A great question! We’re sure you’ve heard it’s a ‘seller’s market’ right now, and has been pretty much since the start of the Pandemic. But things are starting to change. More homes coming to market means more competition for buyers, and that creates downward pressure on house prices. We expect prices to remain strong for at least this year, and probably into next year, but we think the days of huge scarcity are now behind us. What does this mean for you if you’re thinking of selling? Well, if we’re right and property prices have peaked, you can feel confident you’d be selling your home at the top of the market. Whatever your situation, selling now when you know it’s a strong market is going to give you a more predictable sale price than waiting until next year and facing an unknown property market.

“What are most buyers looking for right now?”

Some homes are inevitably in more demand than others – our buyers are looking for specific features, like work-from-home space, and often want a home with potential to extend. Bungalows seem to be very popular right now, as are homes with land. Whatever your home has to offer, we’d love to have a chat with you and tell you whether we have buyers registered who are looking for a home just like yours. Just give us a call on 01772 252136 or drop me a line at info@stonehousehomes.co.uk to get the ball rolling.

“I thought this was supposed to be a seller’s market, but my home still hasn’t had much interest. What can I do?”

It’s hugely disappointing when you’re excited to put your home on the market, and no one seems interested. Especially if neighbouring properties are selling fast around you. The three key drivers of any successful property sale are presentation, price and promotion: how well your home is presented to the market, and whether it competes on how modern rooms like its kitchens and bathrooms are; whether the price is competitive and not over-optimistic; and finally, but probably the most important of the three, how your home is marketed. The images, written description and brochure are more important than most people assume, and just improving them can have a dramatic impact on how much interest a home receives. We’ve taken on , styled them and changed the photography, and sold them straight away without changing the price at all! So if you’re not sure if your marketing is really showcasing your home, we’ll be frank, and tell you honestly if it is. Send me a link to your home at info@stonehousehomes.co.uk and I’ll tell you how you can improve your marketing and attract the right buyer.

“Our garden is looking lovely, but it’s still a bit muddy. Can we ask viewers to take off their shoes before they view our home?”

Yes! We always take off our shoes before going into a home, and so we expect the viewers to, too. Carpets with muddy footprints aren’t attractive to buyers, so let’s make sure yours stay clean!

If you have any questions at all about any of the points raised in this article, or you’d just like a friendly, no-strings chat about your house sale, we’d love to help you. Call me on 01772 252 136, email me on info@stonehousehomes.co.uk and let’s get you moving.

Karen, proud co-owner of Stonehouse Homes in the Walton-le-Dale

Posted on 2nd March 2022

Wow your buyers! 12 styling tips they’ll love

“Give your home the ‘wow’ factor!”

We’ve all heard this advice from property experts, but what does it mean? And how do you do it? Most importantly, is it worth the time and effort it may cost you?

All good questions, and the answers will be revealed in this article – so let’s dive in…

“What’s a ‘wow’ factor anyway?”

It’s that elusive magic ingredient that turns a home from standard to exceptional; from forgettable to unforgettable; from ‘meh’ to ‘wow!!’

“Ok I get that, but how do I create it in my home?”

Sometimes it’s as simple as adding a lifestyle touch to your kitchen, with a beautiful cake on a pretty stand, surrounded by fruit. Something like this:

Or you may need to spruce up a room by refreshing the décor with contemporary cushions, new furniture placement and some styling touches like flowers and magazines.

Bedrooms can be forgotten and unloved, especially if they’re rarely used, so treat them to some new bedding, a luxurious throw and even some new artwork for the walls.

“Is it worth spending time, effort and money on styling my home if it’s going to sell quickly anyway?”

As I write this, there is a definite scarcity of homes on the market. Homes are selling fast, and often over the asking price. But while today’s ‘sellers’’ market may make it seem that house selling is easy, no matter its condition, spending a little T.L.C. on your home to make it even more appealing is a smart move for two reasons:

When the market turns, your home will still stand out in all the right ways, and
Even in a sellers’ market, you need to be confident you’re not leaving any money on the table and losing out to competitive homes just because they are more attractively styled.

As you can see, styling doesn’t have to be difficult or expensive, and adding the ‘wow’ factor to your home could be simple and fast to do. If you’re feeling inspired and keen to get started, the team and I have compiled a list of 12 simple ways to wow your buyers. Let’s go!

Make a big, bold statement

To create a ‘wow’ feature, add a special piece to the entryway of your home. A large photographic print, original artwork or over-sized vase will instantly capture attention, pique a potential buyer’s interest and make them want to see more.

Showcase your best spaces

To make a room feel large and open, moving or even removing unnecessary furniture will simplify it. This helps your buyers to make it their own in their heads, imagining how it will look with their furniture and accessories. When rooms are full of furniture, buyers find difficult to see past what’s there and envision your home’s potential.

Romance your buyers

Think: date night. Soft lamps, gently flickering candles, a crackling fire and subtle music playing – these all set the scene for a romantic date, but also for a successful viewing. Buyers buy with their hearts, not their heads, so appeal to their softer side, stir their emotions and make sure they leave wanting more!

Create a culinary experience

So many of us are budding chefs these days with the popularity of Masterchef and Bake-off, so create a mouth-watering experience for your buyers as they step into your kitchen! Try an Ottolenghi cookbook, casually open on the side, with some posh cookware and even posher ingredients, to create the impression that culinary magic is about to happen.

Play it safe in the bedrooms

Bedrooms are no place for strong and vibrant colours, unless you are a professional interior designer, and even then you risk sending your buyers running for their car if your bedrooms are overpowering. Even if you love bold colours, when you’re selling your home, you need to pander to a buyer’s tastes, rather than foist yours on them. So keep bedrooms light and simple. Crisp white bedding with plump pillows, dressed with a throw and some cushions in a subtle shade will give your bedrooms a hotel quality a buyer will love.

Set the table

Why not set your lovely dining table for dinner with your best dinner set? If you don’t want to go the whole hog with silverware and glasses, just add placemats, plates and glasses for an understated look. Add a floral centrepiece and voila! Your home is ready for its House Beautiful debut.

Add colour sparingly and subtly

If you’ve neutralised your home so much it looks bland and maybe a bit boring, it’s time to add some colour. The safest way to add interest is with soft furnishings: rugs, cushions and throws add colour and warmth and can really help co-ordinate a room. If you’re not sure what colours might work, look at high street stores like Next and Wayfair for ideas, and Pinterest for inspiration.

Use mirrors to make rooms feel bigger and brighter

Mirrors are a great way to bounce that light around your home and banish dark corners. Try a mirror instead of a picture over a fireplace or above a sideboard. Mirrors can make narrow spaces like hallways and landings look wider and help open up the space, and they can also transform a tiny bathroom.

Give your dining room table a fabulous centrepiece

The dining room tends to be a place for celebrations, but it’s also a room that can feel a touch bland when it’s not being used. The perfect solution when you’re selling is to lift the look and atmosphere of the room by having a stunning centrepiece that gives a sense of occasion. Perhaps a large bowl of fresh hydrangeas, a tall vase of flowers and foliage (either real or good-quality imitation) or an arrangement of storm lanterns and pillar candles – something that will leave a striking impression on buyers.

Make the fireplace a focal point

Fireplaces are certainly an attractive selling feature, so make the most of them. If you have a working fireplace, make sure the hearth is clean, the fire is always laid and you have a lovely store of logs beside it, ready to light for viewings. And if you can’t or don’t want to light a real fire, why not fill the recess with a selection of pillar candles? That can look really pretty, and even if there’s no actual heat, the flames will give the illusion of warmth.

Bathrooms that wow

In the bathroom, tidy away the products you use every day – toothbrushes, toilet cleaner etc. – and make sure your sanitaryware is sparkling. Add a set of fresh white towels and luxurious toiletries (Jo Malone or The White Company), a room diffuser and a couple of pretty plants, and your bathroom is ready to show off.

Bring your doorstep to life

And let’s not forget the front door. Plain styles tend to work best for contemporary homes, whereas if you have a period home, a red or navy front door can look classically smart. Adding bay trees or shaped conifers completes the look. If you’re lacking in inspiration, google “front doors” plus your type of home. For example, “front doors for contemporary home”. You’ll see pages and pages of beautiful ideas to copy and make sure your buyers are wowed on the doorstep.

As you can see, we’re big fans of styling a home to wow buyers! And we know it works. The homes we sell that have been skilfully styled tend to get more viewings, and better feedback too from buyers.

If you’d like a complimentary consultation on how your home could benefit from being styled – either a little or a lot – we’d love to share our ideas with you too! Just call 01772 252136 or email info@stonehousehomes.co.uk and we’ll have your home wowing buyers in no time.

Posted on 7th February 2022

Should I sell my home now? How the current shortage affects your home’s price

2021 was a tremendous year for home price growth in the UK – the strongest since the mid-2000s – with many areas and types of home seeing values increase by double-figure percentages. This means a house bought for £500,000 only two years ago could be worth up to £600,000 today!

The huge imbalance between supply and demand, with many more buyers than homes available, has been the key driver behind these extraordinary increases. If you own a unique home and you’re thinking of selling, you have a rare opportunity to sell your home for far more than its ‘logical’ value.

Chicken and Egg

Across much of the country, the best price rises have been at the higher end of the market. Historically low mortgage rates and a desire for extra space – especially as more people have found themselves working from home – has encouraged many homeowners over the past couple of years to upsize to larger homes.

The biggest challenge with the current lack of homes available to buy is that many homeowners can’t find anywhere to move to, so instead are staying put until that dream home comes on the market. This has created a ‘chicken and egg’ situation where the market is facing a stalemate – no one can move if no one is moving!

What’s likely to happen to prices as we move through 2022?

As more sellers decide to take advantage of current demand and put their home on the market, that increase in supply is likely to lead to slower price growth, with Rightmove predicting that average prices will have risen by around 5% by the end of this year, marking a considerable slowdown in price increases compared to the last two years.

At Stonehouse Homes, we’re already seeing a significant increase in the number of people inviting us to give them an up-to-date valuation of their home. Therefore, although right now, demand from buyers is still far outstripping supply, we expect this gap to close over the next few months. As this happens, buyers facing a greater choice will be less willing to pay a premium for their next home, even if they can afford to do so.

Getting the right price for your home

Sell sooner rather than later to get the best price. Of course, no one knows what’s going to happen to house prices in 2022, but early indications are that we just won’t see the record prices achieved in 2021. This means selling now will give you a degree of certainty and avoid you regretting sitting tight later in the year when house prices could flatten out. This is especially true if you’re downsizing or selling a second home, when you can best take advantage of the price differential or the funds you could realise in an early sale.

National, and even regional, house price averages are just that – averages. Every area has its own micro-market, and the price performance of different types of home can vary from one village, and even one street, to another. As your local property experts, we keep a very close eye on the details of the market, so we can best advise you on timing and selling strategy, to help you maximise your selling price.

What’s next?

Let’s have a chat about if and how moving on right now could be the right decision for you. At the very least, we can act as a sounding board to help you make an informed choice. And at best, you could realise a life-changing sum of money from your house sale and move on, secure in the knowledge that you captured the very peak of the market.

You can reach us on 01772 252136 or at info@stonehousehomes.co.uk , and I’ll very much welcome the chance to chat through your potential plans.

Posted on 9th January 2022

New year, new move

The new year encourages many of us to make positive changes in our lives. A popular choice is pledging to do more exercise, while some people might decide to learn a new skill. But if you were one of the many sellers who put their home on the market last year and you haven’t yet found a buyer, this new year you’re probably resolving to get that sale!

As estate agents, we find that pretty much every new year brings with it not only a flood of requests from homeowners for valuations, but also a steady stream of enquiries about homes for sale. That means as we make our way through winter towards the spring, the market is usually buzzing.

So, how can you best take advantage of this activity and make sure your home attracts and secures the perfect buyer?

Here’s our round up of five positive steps you can take right now to revamp your marketing strategy and ensure this is the year you move on and make a fresh start in a new home.

Take a brief rest from the market

In our experience, a home tends to generate the greatest interest from buyers in the first two to three weeks that it’s on the market. When your home appears as a new listing, buyers who are registered with online portals should receive a link to the details, and your agent should be sending out the brochure to their own database of potential buyers.

But after that initial flurry of activity, things often settle down on the viewing front, and we find that the longer your home is on the market, the less likely it is to attract the perfect buyer. As those who have been looking for a new home for a while keep seeing your listing, the fact that it hasn’t sold yet may make it less desirable to them, and you’re more reliant on new buyers who are just starting their search.

So, if you’ve been advertising for several months, it could be a good idea to take a break just for a few weeks, in order to reignite interest. Give the market time to move on a little bit – let some sales of other homes that are comparable to yours go through and wait for new buyers to enter the mix – then you can relaunch your home with some fresh marketing.

And while you’re temporarily off the market, you can use the time to review your sales and marketing plan with your agent and take some positive actions, beginning with a review of what buyers who have already seen your home have said about it.

Review feedback from viewings

Feedback from potential buyers who have viewed your home can often be incredibly useful. Finding out what they liked and what didn’t appeal so much helps both you and your agent understand what could be discouraging people from making an offer.

For instance, if viewers thought some rooms felt a little dark or smaller than they’d hoped, could you change the lighting or perhaps rearrange some of the furniture to maximise light and space? Or, if the feedback was that certain rooms felt dated or needed some work, would you be prepared to spend a little money on upgrades or redecoration, to help achieve the best possible price for your home?

So, discuss with your agent the feedback people have given so far, and if several buyers have highlighted the same points, look at whether there’s anything you can do to change those things and make your home more attractive to buyers. And feel free to contact us for some advice – we’re always here to help!

Style your home for the spring

Some simple restyling can be a great, cost-effective way to give your home a new look for the new year, and you might be surprised what you can achieve with just a few accessory changes.

Pack away any dark-coloured or heavy cushions, throws and rugs – all the touches that helped make your home feel extra cosy through the winter – and replace them with lighter fabrics. Invest in some crisp white bed linen (which will also brighten up the bedrooms in your new home when you move!), and make sure curtains and blinds are well drawn back to let as much daylight in as possible. Breathe new life into each room with freshly cut flowers and leafy plants, and swap large pillar candles and storm lanterns for just a few more subtle, light floral-scented candles. You can also check out the latest issues of home magazines for more current style tips.

Finally, think about how the furniture is positioned – could a different configuration make a room feel more spacious and inviting to potential buyers? And don’t forget, you can always ask for some help with this. We know ourselves that it can be tricky to look at your own home objectively, so maybe ask a friend to cast their eye over it and give you an unbiased opinion.

Ask your agent to take new, professional photographs

Professional photographs can make all the difference to the success of your home’s marketing. Great eye-catching photographs don’t only show what’s in a home, they tell a story and illustrate a lifestyle that really grabs the imagination of potential buyers, making them want to live that life themselves.

For example, a professional sitting room photograph might feature a roaring fire and some glossy magazines next to an afternoon tea on the table, conveying a sophisticated, yet warm and relaxing feel. And a bathroom shot might show a steaming bubble bath, surrounded by candles and soft lighting, to give the feeling of a luxurious spa.

A photographer who’s experienced in shooting homes for magazines and sales brochures will know exactly how to capture each room looking its absolute best – from the angle and lighting to incorporating the finest lifestyle features into the shots.

So, once you’ve revamped the styling of your home, ask your agent to have some new, professional photographs taken. Not only will that ensure your images look current and in line with the season, but if you’ve taken a break from marketing, it means you can relaunch with an entirely new portfolio of stunning shots and potentially attract buyers that might not have noticed your home before.

Update your brochure

Take another look at the brochure your agent’s been sending out to prospective buyers. Are you happy with the quality, and do you feel it properly reflects the value of your home? It should showcase a desirable lifestyle that will grab buyers’ attention and entice them to view – does it do that?

Once you’ve had new photographs taken, your brochure will need updating anyway, so this is your opportunity to make any other changes that could help attract that perfect buyer. So make sure:

The front cover features a striking photograph of the exterior – we find a twilight shot with all the interior lights on often makes a stunning first impression
The order of the interior photos takes buyers on a logical journey through the home, as they might see it on a viewing
The written copy has an enthusiastic tone and is full of descriptive and emotive adjectives to capture the buyer’s imagination
There is a floorplan that includes room dimensions and the overall floor area and shows the orientation of your home.

Of course, depending on how your agent responds to your suggestions and how happy you are about your experience with them to date, you may feel it’s time for a complete change of approach with a new agent. In that case, take a look at our blog ‘Thinking of changing estate agents? – Our smooth move guide’

And if you’re ready to step things up a gear so you can get moving this new year, we’d love to hear from you. Get in touch and we’ll be delighted to take you through our bespoke marketing approach and discuss how we can help you achieve a successful sale at the best possible price. Just call on 01772 252 136 or email info@stonehousehomes.co.uk and we’ll get right back to you.

Posted on 29th December 2021

Switching letting agent – All you need to get it right

As a landlord, when you use a letting agent to find a tenant – and particularly if you have a ‘fully managed’ service, where they look after both the tenant and the property on your behalf during the tenancy – there’s a lot of trust involved.

You’re relying on your letting agent to:

Find a ‘good’ tenant who can and will pay the rent in full each month, and who will treat your property well
Ensure both the tenancy and the property comply with all relevant legislation
Communicate well with you about the let and keep you updated on any legal changes that might affect you
Manage inspections, maintenance and repairs, and fix any problems quickly and cost-effectively on your behalf
Handle any change of tenancy so that void periods are minimised and the property continues to be let at a fair market rent
Advise you when rent increases might be possible and if/when upgrades or changes might be worthwhile (for ideas, check out our blog, ‘How to present your rental property to attract the perfect tenant’) [April 2021]

Your rental property may be one of your biggest financial assets, and it’s important that it’s let and managed well. Your agent should be working to ensure constant and consistent rental income, so that your costs are covered and, ideally, you’re left with some profit on top. And they should also be making sure that the property itself is kept in good condition so that your tenant has a safe and comfortable home, and the capital value is protected.

If any of that isn’t happening, and your agent is falling short of your expectations, you might be thinking about switching. But what’s the best way to do that?

Here’s our handy guide to making the transition from one letting agent to another as smooth as possible.

Check the terms of your agreement with the agent

If you’re only using the agent to find a tenant, giving them notice should be fairly straightforward. But if you have a fully managed service, there will often be an initial tie-in period, and you might not be able to switch immediately unless the agent has breached their obligations in some way – however, see point 3! The agreement will also state how it can be terminated by either you or your agent and the notice you need to give.

One important thing to note is that it’s common to have a clause that states you’re obliged to keep paying fees to the agent for as long as the tenant they introduced is living in your property. That’s something you may need to discuss with your new agent, to make sure switching doesn’t mean you end up paying two sets of management fees!

Find a new agent – before you give notice!

Unlike switching estate agents, where it might not matter too much if it takes a few weeks to find a new agent to sell your home, if you have a tenant in your property, you need to make sure they remain properly managed.

There are a lot of systems and processes involved in successfully managing a tenancy, as well as a good understanding of lettings legalities. So, if you can make sure you have a new agent ready to take over, they should be able to manage the handover so that nothing gets missed.

Some key checks to make on any new agent:

Do they have Client Money Protection insurance? (legally required)
Do they have membership of a redress scheme? (legally required)
Do they belong to a professional industry body that has a Code of Conduct, e.g. Propertymark or Safeagent?
How do they stay up to date with legal changes?
Are they successfully letting and managing properties like yours?
Do they have an attractive website and good-quality marketing?
What’s their average time to let a property and average annual void period?
If possible, speak to one or two of their current landlords.

These things should give you a good idea of how professional they are and how well they would manage your property and tenant. Then the final point on your checklist is: do you like them? These are the people who you and your tenants will be dealing with for the foreseeable future – possibly years – so it’s important that you like their approach.

Once you’ve found the agent you’d like to move to, it’s time to give your current one notice.

Explain to your agent why you want to leave them

The best resolutions tend to come from having an open and amicable discussion, so make sure you’re clear about your reasons for wanting to switch – it’s often helpful to make a list ahead of having a conversation – and explain them to your current agent. If they agree that things haven’t worked out, they may be prepared to negotiate over any contractual tie-in you might have. For example, if their tenant is still in the property, you could try to reach an agreement to pay them a one-off ‘introduction’ fee, rather than having to keep paying them every month until the tenant leaves.

Importantly, check they’re happy to pass on the tenancy file – including things like tenant referencing information, deposit protection details and gas check certificates – to your new agent, and that they will contact the tenant to ensure a smooth handover with rent payments etc.

Whatever you agree with your agent, make sure it’s confirmed in writing.

Remember, it’s a legal requirement for every letting agent to be a member of either The Property Ombudsman or the Property Redress Scheme, which offer independent third-party dispute resolution. So if you’ve already spoken to your agent about why you want to leave – and put it in writing – and they don’t resolve things to your satisfaction, you can then take the matter to whichever redress scheme they belong to.

And then the final step is to engage your new agent. Be honest about why you’re making the move to them, and be clear on your expectations of their service. In our experience, a successful relationship between a landlord and their agent depends on good communication, so start as you mean to go on!

If you’re thinking of switching from your current agent, we’d love to hear from you. We can discuss the levels of service we offer and help you find the right letting and management solution that fits with your aims as a landlord. Call us today on 01772 252136 or email info@stonehousehomes.co.uk , and we’ll be happy to arrange a discreet and confidential chat.

Posted on 10th December 2021

How saleable is your home? Try our saleability scorecard and see

Selling a home might not be an exact science, but there are a number of factors that will make a huge difference to how successful your sale will be.

Our experience has shown us that homes that sell quickly and for a good price tend to have certain key things in common, so we’ve developed a checklist that we can use to analyse the saleability of any home. We rate various elements of your marketing approach across five categories, awarding up to a maximum of five points for each element to give your home an overall ‘Saleability Score’.

Using our scorecard, you’ll be able to see for yourself where there may be room for improvement in your marketing. Once you’ve identified which areas aren’t as strong as they could be, you can discuss those points with your agent and work together to turn things around so that your home makes the right impact on buyers.

So, if your home has been on the market for a while and perhaps you haven’t had quite as many viewings as you’d hoped, run through our Saleability Scorecard and see how your marketing stacks up. Set aside a couple of hours, and make sure you have your printed brochure and online listing to hand. Think about every question carefully, and try to look objectively at your marketing materials and how your home is presented. Then give your answers in the form of points, awarding from a minimum of 1 to a maximum of 5 for each bullet point listed under each element below:

Your estate agent

Communication and feedback are key to helping you understand how the marketing is going and reassuring you that your agent really is doing their best to sell your home. So:

Do they call you regularly – at least once a week?
Do they accompany every viewing?
Do they give you detailed feedback after each viewing?
Have they made any suggestions around how you might be able to generate more viewings – other than dropping the price?

Your brochure

Your brochure needs to convey the quality of your home, setting a standard and value before the prospective buyer sees it in person. And the photographs have got to showcase a desirable lifestyle, grabbing buyers’ attention and enticing them to view.

Does the brochure fully represent your home – we usually recommend 16–20 glossy pages – and does it have a luxurious feel?
Are your photographs professional, and do they sell a lifestyle? The features of each room should be shown in crisp detail, and the images should convey an aspirational feel. In a sitting room, for instance, fires and candles should be lit, fresh flowers put out, and lights switched on to ensure the room looks spacious and bright, but cosy and inviting at the same time. A gently bubbling bath with flickering candles is selling a relaxing and luxurious lifestyle, not just a bathroom. And for kitchen photographs, some fresh baking will bring the image of the room to life and stimulate more than just the buyer’s visual senses.
Is the written description enthusiastic in tone and full of emotive adjectives? The copywriter should be conveying a narrative that really captures the buyer’s imagination and makes them want to experience your home for themselves.
Does the floorplan include dimensions and the overall floor area and show the orientation of your home?

Your online advert

This is your virtual shop window, and with the possibility of hundreds of other homes appearing in search results, your listing needs to stand out.

Does your main photograph grab a buyer’s attention and encourage them to click for more information? We find that a twilight shot with all the interior and exterior lights on can be a particularly striking image and is often the best one to use online.
Does the listing have a punchy, eye-catching headline?
Is the description concise, while still selling the best features of your home in a flattering way?
Is there a good-quality image of the floorplan, and brochure download button available?

The price

If a home is marketed at too optimistic a price, it tends to sit on the market for longer. So you must make sure your home is advertised at a price that both reflects its true value and attracts buyers.

Is your asking price a round figure, e.g. £950,000, not £949,999?
Does your home appear at the top of a search in your price range?
Do you know how your price per square foot compares to that of other similar homes in the area?
Have you stuck to your asking price, even if your agent thinks you should drop it?

Preparing your home for viewings

You must do all you can to make buyers fall in love with your home – from the moment they first see it on the market to the end of their viewing.

Do you style and tidy the outside – both the garden and your home itself?
Do you have fresh flowers inside?
Do you dress all the beds?
Do you switch on lamps, light candles and have fresh coffee or baking to create a homely and welcoming atmosphere? For more inspiration, take a look at our blog, ‘6 simple steps to prepare your home for viewings’. https://www.stonehousehomes.co.uk/6-simple-steps-to-prepare-your-home-for-viewings/

Now, add up the points.

If you have a Saleability Score of more than 80, well done – that suggests both you and your agent are on top of your home sale! Just take note of the areas where you might want to make a few tweaks, and if you still find you’re not getting enough viewings, then get in touch with us.

If you’ve scored between 50 and 80, there are probably quite a number of areas that you and your agent could work on. The good news is, this means there’s every likelihood that if you can just make the right improvements to your marketing, you should be able to attract much more interest and start to get some offers coming in.

However, if you have under 50 points, it’s probably time to consider a full marketing makeover. And if your current agent hasn’t already addressed the various challenges, it could be time to switch to one that’s more proactive and professional in their approach. We would be more than happy to discuss how we can help you with this, so please feel free to get in touch with us at any time.

And if you’re feeling a little disheartened by your result, be encouraged by the fact that there are plenty of things you can do to make your home much more saleable – with the right agent on board. The important thing is that you take action right away. If you don’t, your home will simply sit on the market, leaving it at risk of possibly going ‘stale’, which is likely to reduce your chance of getting a good sale price. When buyers see the same home being advertised in the same way, week after week, it gives the impression that something isn’t quite right. So it’s time to grab the bull by the horns!

The first port of call is to speak to your agent, show them our Saleability Scorecard and find out whether they agree with your ratings. It may be that they have their own ideas about the kinds of changes that could be made and are keen to work with you to turn things around.

However, if you don’t get the response you were hoping for, give us a call – we can review your marketing ourselves and give you our expert opinion on what needs to be done to secure a successful sale. Then, once we’ve visited your home to appraise it fully, we’ll come up with a bespoke marketing strategy that focuses on promoting all the best features of your home and relaunch it onto the market in style!

If you’d like to discuss your current situation and find out how we can help you and your home get the sale you deserve, just give us a call on 01772 252136 – or email info@stonehousehomes.co.uk – and we’ll get right back to you.

Posted on 3rd November 2021

7 Tips to sell your home in winter

If you’re ready to move, you might be wondering whether to put your home on the market now or wait until the spring. Well, although winter may traditionally be a quieter time for home-moving than spring and summer, the market is still very much open for business and selling your home in this colder season does have its benefits.

As those who aren’t in a hurry to move tend to hunker down and focus on festivities, buying and selling activity usually dips a little over the winter period. That gives motivated sellers who push ahead with marketing two advantages:

Although you may get fewer viewings overall through the winter, those who make the effort to look at potential new homes despite the inclement weather, are generally committed buyers who are serious about making offers.
If there is a slight drop in the number of homes on the market, there’s less competition. That means you should get a higher proportion of buyers viewing your home and, with fewer houses for them to choose from, they should be quicker to make an offer if they like what they see!

Remember, even if there’s a howling blizzard outside, the internet is always up and running. House-bound potential buyers will have plenty of time to browse through online listings, and estate agents’ doors and phone lines are still open.

So, if you’re keen to secure a sale this winter, it’s time to revitalise your marketing for the season and prepare to show buyers that your home is a wonderful one to live in – whatever the weather’s doing outside!

With that, here are our top 7 tips to help you sell your home this winter:

Style for the season

Work with the colder weather and shorter daylight hours by styling your home so that it reflects the season and creates a cosy atmosphere.

Refreshing soft furnishings and accessories is a simple way to transform the look of a room, so replace light cushions and throws with heavier fabrics and deeper colours. Pillar candles in storm lanterns cast a lovely light and can make a great focal point on a coffee table, sideboard or kitchen countertop. Winter-scented candles – think cinnamon, spiced pumpkin and orange – can also help create a welcoming seasonal vibe.

Low-maintenance green plants, such as peace lilies and Boston ferns will add life and are easy to look after, and potted orchids should give you long-lasting flowers and just a hint of spring around the corner.

Finally, if you’re wondering whether you should put up Christmas decorations, we’d say yes – as long as they’re not overpowering. Festive décor can add a lovely, cheery feel to your home, but you don’t want to detract from the natural space. So, even if you usually dress every room from head to toe in Christmas trim, hold back a little this year!

Maximise light

Low natural light in winter can sometimes make interiors feel dull, so make sure you let as much daylight in as possible when you have viewings. Pull back the curtains, make sure blinds are fully rolled up and clear window sills of any large objects that might block light from getting into a room.

Another thing to consider is how you could change the lighting to show off the size of each room – emphasising the height in particular can make a huge difference to how spacious rooms feel. Investing in some higher-wattage light bulbs is a simple way to brighten up your whole home, and have plenty of lamps throughout to add a warm and welcoming glow.

Turn your garden into a winter wonderland

With fewer daylight hours for potential buyers to appreciate the outside of your home, install some pretty garden lights to inject a touch of ‘winter wonderland’. There’s a huge range of all-weather options for exterior lighting – from strings of fairy lights for trees and summer houses, to stakes for lawns or borders and spotlights for pathways. And many of them are solar powered, so once they’re up, you don’t need to think about plugs or timers.

If you have a terrace or other outdoor seating area, you could add solar-powered lanterns and why not consider investing in a heat lamp or fire pit that you can take with you to your next home?

Refresh your photography

The best way to keep your home looking fresh in adverts is to ensure the photography is always in line with the season. So, if your current photos were taken in the summer, speak to your agent about updating them.

Have the interior shots taken once the styling has been refreshed for winter, but before you put up any Christmas decorations, as they would make the pictures a little too time specific. And for the exterior, make sure the photographer gets some shots at twilight, with plenty of lights on – inside and out, so your home glows and the garden twinkles!

Stay on top of maintenance

With higher levels of rain and wind – plus frost and possibly snow – you may have a few more jobs to do than usual to keep your home looking its best through the wintertime. But it’s worth doing a daily maintenance check because even if you don’t have a viewing booked, you never know when potential buyers might be passing by to check out your home from the outside.

Three key things to stay on top of:

Keep paths free of leaves, snow and other debris
Make sure drains are clear so rainwater doesn’t pool or flood
When it’s icy, salt the driveway and paths

Also, you may want to keep a close eye on how clean your windows look, as low light can be unforgiving and you want your home to sparkle!

Get set for perfect winter viewings

When it’s chilly outside, you want to welcome potential buyers into your home with warmth on all fronts. So turn the heating up a few degrees ahead of the viewing, light fires and candles for a cosy atmosphere, and make sure every room is well-lit.

Check the garden and other exterior lights are on, so people can clearly see where they’re going, and make sure there’s somewhere to hang up coats and leave umbrellas and boots. If you don’t have a porch or hallway, it’s worth popping a coat stand by the front door – and don’t forget a clean doormat.

A nice touch is to offer viewers a warm drink and even a seasonal nibble – perhaps a mince pie or some gingerbread. The more welcome you can make people feel, the more positive they’re likely to be as they walk around your home, hopefully leaving them with a happy memory of the viewing and your home.

Discuss the festive period with your agent

Find out what your agent’s business hours will be over Christmas and New Year, and make sure you keep them posted on your own plans – any specific days when you’re going to be entertaining or hosting family and friends and when viewings wouldn’t be convenient.

If you’re going to be very busy over Christmas, you could simply consider taking a short break from selling for a couple of weeks. The best thing to do is have a chat with your agent and come up with a strategy for the festive period, so you can relax and enjoy yourself, while making sure you don’t miss out on a potentially perfect buyer.

If you’re keen to sell and are ready to start marketing your home this festive season, get in touch and we can discuss the best strategy for finding you a buyer this winter. And if you’re already on the market with another agent but haven’t had any offers yet, we may be able to help you secure a sale ahead of Christmas – so give us a call! Phone on 01772 252136 or email us on info@stonehousehomes.co.uk and we’ll get straight back to you.